The Insurance Charity Awareness Week – How Will You Get Involved?
28th April 2025
Brokers Ireland

Life is challenging for many at the moment, and people working in insurance are no exception. The Insurance Charity wants to ensure no current or former insurance people who are struggling due to challenging circumstances miss out on the support it can offer.
We hope that you and your employer will get involved to help spread the word during the dedicated campaign week which will run from 23-27 June.
The Charity will be issuing a digital Supporter Toolkit ahead of the week (late May/early June) packed with resources and guidance to help you participate, so please keep an eye out for that.
Ways to support the campaign
- Until mid-May you can order free giveaways to share with those working in any aspect of the insurance industry ahead of the week.
- Retweet and share the Charity’s social media posts using the hashtag #ICAW.
- You can also share your own posts from your personal social media accounts and company accounts (where feasible).
- Think of those in your insurance networks who are struggling financially and signpost them to the Charity.
- Circulate the resources The Insurance Charity will be sharing in advance. Perhaps consider including the content in your team meetings, on your intranet, or in staff wellbeing sessions.
- Request a short online presentation from one The Insurance Charity team, during the Week or at a later date.
- Talk to your colleagues about the Charity. It doesn’t need to be formal, perhaps over a cup of tea or at the end of a meeting.
Please put the dates in your diary, and look out for posts on the Charity’s LinkedIn page, its dedicated campaign webpage, and Awareness Week supporter updates as they become available. If you’ve not signed up for the Charity’s digital bulletins, you can do so at the bottom of its homepage.
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